“Thank for your help through this journey. The team did a great job.”

– Fayad Tohme – Founder & CEO –


Brand Strategy
Brand Creation
Packaging Design
Brand Guidelines
Web Site Design

Wholefood.me is a weekly subscription snack box centred around the beauty of eating nourishing wholefood. The company founders sought to bring a product to market that provides busy individuals with convenient, healthy, portioned and tasty snacks.

Jam&Co took the owners on a branding journey, establishing the functional and emotional brand drivers as well as the brand personality. The greatest challenge and key to success was showcasing the authentic naturalness of the brand in an environment where everyone screams ‘natural’. This made it crucial to understand the foundations of what they stood for and what would drive purchase.

Tapping Into ‘Guilt Free’ Pleasure 

The subsequent brand Jam created is one that creates an emotional connection with the audience by tapping into the feeling of ‘guilt free’ pleasure you have when eating these snacks. From the satisfied smile to the personalised greeting on your box, each element was designed to bring a little smile of satisfaction to your face.

Outside of branding the next critical step was understanding the consumer journey online. Being a subscription service we needed to clearly show what the product was, how it worked and encourage people to sign up without discrediting the genuine authenticity and honesty that really set this brand apart from their competitors. We did this through the use of colloquial language, emotive imagery and creating a seamless process for users.

The complete package creates a truly personalised and enjoyable experience for subscribers. “We want them to feel good about nourishing their body”.