Okay…So what’s the deal with Millennials? Millennials seem to feature in nearly every article or conversation we have these days, and for good reason.

Boston consulting group reported that millennials wield about $1.3 trillion in annual buying power in the US alone. This is the most spending power of any generation, and it’s only expected to increase with Oracle saying their spending power is estimated to reach $3.39 trillion in 2018. They’re highly educated and make up a large chunk of the population from a demographic standpoint alone (1/4 of the US population according to Nielsen). Statistics in Australia follow this large percentage with Macquarie saying by 2030 Millennials will account for 54% of the total population!

So we thought it was high time we addressed designing packaging for this discerning group of buyers, what’s important to them and how do you make sure your pack will hit the mark.

Authenticity is King!

90% of Millennials say that authenticity is important to them when choosing which brands to support

Gone are the days where a highly re-touched image and an over packaged product will get you cut through on shelf. You need to be honest. Up front and stand for something more than just making money.

They like to Share

76% say they would post about a positive product, dining or travel experience.

We need to make sure our packs are social worthy. Your brand needs to be clear and consistent. What your brand stands for needs to be clear & consistent.

They’re influenced by each other

According to Deloitte the most trusted sources of information are family/friends/customer reviews. Not information from the brand.

Whilst you probably didn’t need a research report to tell you that it does still impact packaging. If the key influencer for purchase is reviews. Then don’t flood the pack with features and benefits. Stay true to you and let your product shine. The sales will follow.

Authenticity is King!

90% of Millennials say that authenticity is important to them when choosing which brands to support

Gone are the days where a highly re-touched image and an over packaged product will get you cut through on shelf. You need to be honest. Up front and stand for something more than just making money.

They like to Share

76% say they would post about a positive product, dining or travel experience.

We need to make sure our packs are social worthy. Your brand needs to be clear and consistent. What your brand stands for needs to be clear & consistent.

They’re influenced by each other

According to Deloitte the most trusted sources of information are family/friends/customer reviews. Not information from the brand.

Whilst you probably didn’t need a research report to tell you that it does still impact packaging. If the key influencer for purchase is reviews. Then don’t flood the pack with features and benefits. Stay true to you and let your product shine. The sales will follow.