What the death of a Ross Perot, billionaire, businessman can teach Brand Marketers

by | Jul 10, 2019 | Uncategorized

What can the death of Ross Perot, a Texas Billionaire, businessman, teach Brand Marketers?

Ross Perot – Texas Billionaire

From the depths of poverty, to become the founder of two multi billion dollar companies, Ross Perot died yesterday at the age of 89.

A billionaire by his mid-50s after he sold a controlling interest in Electronic Data Systems data processing, the business he founded,to General Motors for $2.5 billion. . .

Not only that, he ran twice for U.S President as an Independent, and the first time he ran, actually captured a massive 19% of the vote. Perot finished third, behind Bill Clinton and incumbent President George H.W. Bush.

Perot was also the major financier of Steve Job’s new company, Next, which Jobs had formed in the Eighties after leaving Apple.

“Most people give up just when they’re about to achieve success,”  Ross Perot liked to say. “They quit on the one-yard line. They give up at the last minute of the game one foot from a winning touchdown.”

A true legend, a brilliant entrepreneur and well worth studying, not just as Brand Marketers, but as business people in general. 

Here’s how Ross Perot viewed both life and business , captured in just a few of his other most famous quotes. 

‘If you see a snake, just kill it – don’t appoint a committee on snakes.’


‘The activist is not the man who says the river is dirty. The activist is the man who cleans up the river’.


‘Eagles don’t flock, you have to find them one at a time.’


‘Spend a lot of time talking to customers face to face. You’d be amazed how many companies don’t listen to their customers.’


‘Inventories can be managed, but people must be led.’


‘Most new jobs won’t come from our biggest employers. They will come from our smallest. We’ve got to do everything we can to make entrepreneurial dreams a reality.’

‘Failures are like skinned knees, painful but superficial’.


‘Life is like a cobweb, not an organisation chart’.


‘If you can’t stand a little sacrifice and you can’t stand a trip across the desert with limited water, we’re never going to straighten this country out’.


‘If someone is blessed as I am is not willing to clean out the barn, who will?’


‘Most people give up just when they’re about to achieve success. They quit on the one yard line. They give up at the last minute of the game one foot from a winning touchdown’.


‘You don’t have to be the biggest to beat the biggest.’

Thanks for for the lessons. RIP Ross Perot.