Upgrade your Social Media to enhance your brand image
Did you know that by the end of 2019, there will be more than 2.75 billion social media users, and that number is constantly on the rise? As brand marketers we need to ensure that our social media has been upgraded to enhance the branding image we are wanting to portray.
Social platforms have become an integral part of our day to day lives. We use it to communicate with friends, share the photos we take, find events, and even identify the best businesses.
Needless to say, having a strong social media brand presence can bring a number of benefits for your company. In this article, we’ll take a look at the importance of having an engaging social media profile and give you a few tips on how to build your brand image.
The Impact of Social Media on Your Image
Almost 94% of digital marketers use social media in one way or another. Even though some companies employ these platforms to build their sales funnel, they have also proven to be an effective way to bolster your branding. Which, in the long run, can help increase sales and overall revenue.
About 4 in every 10 people express their feelings about a brand on social media. Not only this, 75% of people that search for local businesses on these platforms visits at least one of these locations the same day. Having a strong social presence and a profile that contains relevant information can have a huge impact on your branding and other areas of your company.
How to Enhance Your Social Media Brand Presence and Improve Your Image
Facebook, Twitter, Instagram and other social platforms allow you to connect with your audience at an emotional level. You can use images, written text, and other formats to deliver a message. Not to mention you can employ humour and other elements that give your brand more personality.
Understand Your Target Audience
The first thing you need to do before jumping on your computer is study your target audience. You already know who your ideal customers are, but you should try to understand their interests. This way, you’ll be able to highlight the features that will be more useful depending on the type of clients you want to attract.
Build a Realistic Strategy
Social media marketing is more accessible than ever before, but you should still be realistic about your strategy. Even if you use automation tools, you also have to optimise your campaign. If you don’t have the time or resources to launch a huge campaign, start off small and slowly build up your efforts based on the response you get.
Showcase Your Social Media Brand in a Positive Light
This may seem obvious, but you should always focus on making your brand look good. Employing humour and charisma is great, but make sure your brand doesn’t come off too strong or deliver the wrong impression.
Focus on Creating and Curating Quality Content
Your target audience will know if you took the time to generate quality content or not. This will vary depending on your industry, but you should craft useful infographics, white papers, and blogs that somehow deliver value to your audience.
Automate and Track
As mentioned before, tools like Hootsuite and Buffer can help automate certain tasks and save you a huge amount of time. Additionally, remember to track your performance from the beginning and start optimising as soon as you have enough data.
Maintain a Consistent Image
Consumers value consistency more than anything, so always make sure your social media channels maintain the same voice. Rebranding projects are an exception, although you’ll want to imprint your new image once you shed the old look.
Find a Company that Helps Achieve Your Branding Goals
Social media platforms are an incredibly powerful tool that can help create the right image and deliver a positive message to your audience. That said, you should take the time and work with a professional that can leverage their true potential.
Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for Konnect Salon Software.