The elderly and the world wide web.[Infographic]
There’s a general perception that the elderly are incompetent when it comets technology. This thinking pervades into how many people think of the elderly and the world wide web and technology in general.
Is our perception correct?
But let’s take a step back for a moment.
Of course it’s amusing to see the stereo typical grandma using her mouse on the monitor to get it to move. However is this perception of the elderly and the world wide web actually correct?
Well, here’s an [infographic] from Dr. Nikola Djordjevic, MD from MedAlertHelp.org. This is a website to which one can go to compare the best medical alert systems currently available on the market. The elderly and the world wide web [infographic] takes a close look at the elderly internet usage statistics.
This [infographic] will demonstrate just how the elderly really feel about the web and other technologies they benefit from. It shows how, contrary to popular belief, older people are familiar with the Worldwide Web. A surprising 82% of them use search engines to find information.
The perception is that “elderly” means “less capable.”
Acting chair of theU. S. Employment Opportunity Commission, Victoria A. Lipnic, sets forth that “research demonstrates that age does not predict ability.” One of her sources – an article featured on Harvard Business Review, reveals that some brain functions only get better as we get older.
This statement is supported by a 2010 neuroscience studythat found older workers to be more productivethan their younger counterparts when it came to cognitive performance.
Yet despite the Age Discrimination in Employment Act (ADEA)having been in place for over 50 years, ageism is still rampant.
Did you know that in fact baby Boomers are not only making online purchases in droves, but they are also spending more than younger generations based on the size of their shopping carts?
So whilst yes, every generation has its defined online shopping and surfing behaviours, as brand marketers we need to keep this broad demographic in mind when targeting key audiences.
According to SKU local the type of products Baby Boomers are buying online include:
- Pharmacy and healthcare products
- Household goods and appliances
- Books (physical and digital)
- Cosmetics and skin care
When they do buy online, Baby Boomers are looking for a seamless buying experience, and they aren’t afraid to pay a premium for the service. Online shopping fills the niche for this age group in which convenience is the most important factor.