Design as a commodity

Design as a commodity

Design as a commodity versus design as a service. Back in March 29, 2012, David C. Baker, owner of the design consultancy Re Courses, co-wrote an article with Debbie Millman, president of Sterling Brands, entitled: Crowd-sourcing Design: Pro or Con? In the article...
High impact packaging design

High impact packaging design

Why is it so essential to create high impact packaging design? Sluggish sales results requires high impact packaging design Imagine you’re driving down a country road and you see a purple cow standing in a crowd of black and brown cows…What do you do? Well, if you are...
Packaging design is the leading edge

Packaging design is the leading edge

Packaging design is the leading edge Did you know that effective packaging design is actually at the leading edge of marketing messaging to the consumer? Marketers who want to know the next big trends in consumer demand study FMCG packaging design. Why? Because...