by Jam&Co | Aug 8, 2016 | Uncategorized
Can product packaging be uses as a cost effective marketing method of stretching budgets? In the face of massive media channel fragmentation, marketers have to figure out the most cost effective way to stretch their marketing budgets and still achieve their KPI’s....
![Winning Packaging Design [Infographic]](https://jamandco.com.au/wp-content/uploads/2015/08/Infographic-jam-and-co-1.png)
by Jam&Co | Aug 26, 2015 | Branding with impact, Creating Emotional Connection, Infographics telling the story visually
Where are you in the sea of “me too”? In a sea of “me too” products on the retail shelf, how can you catch the consumer’s eye? How can you connect with them emotionally and achieve your revenue and margin goals? Winning packaging design...
by Jam&Co | Aug 18, 2015 | Branding with impact, Creating Emotional Connection, Strategically thinking through the design process
Jammin the Category From a consumer’s perspective, the supermarket shelves are awash with products which all look very similar. How do marketers make their brand stand-out? How can they use disruptive packaging design to “shake-up” the category? GenY consumers don’t...
by Jam&Co | Aug 11, 2015 | Branding with impact, Creating Emotional Connection
The July edition of Food&Drink Business magazine talks about the growing trend in stand-up pouches and how they have been instrumental in reinvigorating the “ready-to-eat fresh soup category”. The article goes on to describe how Pitango’s...
by Jam&Co | Jul 29, 2015 | Branding with impact, Creating Emotional Connection
50% of a purchase experience is emotional It’s been estimated that over 50% of a purchase experience is based on emotions. Our emotions drive our buying behaviour far more than technical features or functional factors. The problem for most FMCG companies trying...