“On-the-Go” blended smoothie pouches
Kellogg’s® Special K® Smoothie
- Packaging Design
- Graphic Design
Special K® moves into the “on-the-go/convenience” market
Special K® known for their iconic cereal, are now moving into the “on-the-go/convenience” market with the introduction of blended smoothie pouches.
Special K® approached JAM to help create a pack design that communicated ‘Real fruit cues’ & ‘Protein’.
The iconic red Special K® used to disrupt
The basis of the pack is the traditional white with the iconic red K that Special K® is known for. This icon was used to disrupt an already very colourful sector of the supermarket. The use of the fruit on pack was used to communicate the tasty flavour.
“On the Go” breakfast or snack
The squeeze pack design needed to clearly demonstrate that Kellogg’s® Special K® Smoothies are best served cold and are a creamy blend of real fruit, protein, calcium and fibre and are a tasty option for breakfast on-the-go or an afternoon snack.