Social Media

Social Media Strategy - Creative

You have decided you need a social strategy. A plan to bring your Brand to life. Great! At Jam we love creating unique and engaging content. Should you need to communicate with your target market that you have refreshed your brand, you might have a new product launch (NPL) or you have decided to run a competition. Jam can help you with all your creative assets.

Firstly, we start with the brief…. And asking some relevant questions so we are clear on everything you require.

So you have your brand?

  • Do you know your tone of voice

  • Your target market?

  • What are your distinctive assets?

  • How do you want your brand to look and feel to your consumers?

  • What is your brand story?

If you have everything in the above list, I’m also guessing you have a brand book – if you don’t that’s also fine at Jam&Co we can help you with getting all of the information together and then putting a plan together so that you can create the biggest bang for your brand.

So why is Social media important for your brand – especially if you are an FMCG (fast-moving consumer goods) brand?

So why is Social media important for your brand – especially if you are an FMCG (fast-moving consumer goods) brand?

  1. Builds Brand Awareness and Recognition.

  2. Generates “talkability” around your Brand.

  3. Helps consumers understand who and what you stand for.

  4. Provides Platforms to Tell Your Brand’s Story.


At the end of the day your social media strategy is important because it is essential with creating strong emotional connections with your brand for your target audience. It creates a strong point of difference between you and your competitors within the same category. You should be providing value for your consumers.

A social media strategy will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment from awareness to consideration to purchase phase.

If social media best practices are applied correctly, social media can help FMCG brand marketers drive higher levels of engagement online by increasing their site traffic while also boosting conversion rates for products or services offered by your brand.

Unique Social Media creative content makes people want to engage and share with their friends.

Unfortunately, many social media posts are scrolled past each day. The truth is, if your content isn’t unique and creative, it doesn’t get much attention and doesn’t have much value. Creating unique content for social media matters because it engages on an emotional level and that’s what’s consumers are wanting – connection.

Now does it sound like something Jam can help you with? Give us a call shoot us an enquiry! We’re happy to chat it through.

At Jam&Co we provide the following services:

Packaging design refresh
Range extensions
New product packaging
Category review
FMCG Packaging design

Food photography
Food styling
Point of Sale material
Retail advertising campaigns

And remember, we’re experts at FMCG packaging design – take a look at what we’ve done for our clients.