On September 23, 2016, Inside FMCG Magazine published the first in a series of 6 articles Jam & Co  wrote on the secret to successful packaging design. The article was the #1 most read article for that week and can be read by clicking HERE.

FMCG Magazine publishes the second article in the series on successful packaging design.

On October the 5th FMCG Magazine published the second article in the series. This article which can be read in its entirety HERE, discusses the clarity of the messaging conveyed on the packs on the retail shelf.

Essentially, being clear on the pack provides a greater understanding of the value and experience of the product inside the pack. The article discusses the 5 Clarifiers marketers must get right on their pack to ensure sales from the shelf.

You can read the entire article by going directly to FMCG Magazine  .

If you’d like a copy of the eBook from where this article was taken from please send through an email to ian@jamandco.com.au