Refreshed without loyal customer alienation.
Scotts Lawn Builder Refresh
Clear and distinctive
The Lawn Builder range, consisting of five SKU’s, were placed in different positions within the Bunnings stores. Therefore, a strong brand approach was created with even stronger colour codes. Emotional connection was still key and created with the use of imagery, depicting children and pets tapping into the “Pet & Child Friendly” logo.
The range is CLEAR and distinctive, with an easy to navigate hierarchy.