Refreshed without loyal customer alienation.

Scotts Lawn Builder Refresh

Packaging Design
Graphic Design

Clear and distinctive

The Lawn Builder range, consisting of five SKU’s, were placed in different positions within the Bunnings stores. Therefore, a strong brand approach was created with even stronger colour codes. Emotional connection was still key and created with the use of imagery, depicting children and pets tapping into the “Pet & Child Friendly” logo.

The range is CLEAR and distinctive, with an easy to navigate hierarchy.