When looking down the endless rows of colourful products in the supermarket aisle, there is no doubt that packaging plays a distinct role in the shopping experience.  But the question can be asked – are brands leveraging the power of packaging to satisfy consumers and ultimately driving repeat purchase?

Whether you’re getting ready to create packaging for a product you’re selling or you’re considering changing the packaging of an existing product, you may be wondering if the appearance of a product’s package is important.  Many brands may think that the product and its performance is more important than what the packaging looks like, but product packaging plays a major role in the success or failure of a product, driving the key outcome – SALES.