PKN article: New small goods packaging design in the retail space

by | Sep 11, 2017 | Uncategorized

PKN Article: Meat company muscles into retail with brand refresh

PKN article: Family-run meat producer Zammit has rolled out new retail packaging design for their small goods range with the help of design agency Jam & Co.

On the 7 September 2017 PKN online packaging magazine published this article describing the launch of the Zammit small goods range, with packaging design by Jam&Co.

The Zammit brand has been family-run since its inception in 1952, had been predominantly a foodservice brand with a small presence in retail. Recent opportunities gave Zammit the potential to capitalise further on the retail market, with expanded distribution into stores like Harris Farm and IGA.  Jam & Co was tasked with updating the iconic brand to reflect the passion and pride of the meat range.

Emotion was created through the use of old photographs of the Zammit family, showcasing the history and nostalgia behind the products in conjunction with warm textures.
Read the PKN article HERE