Packaging Of The World showcases Kellogg’s Nutri-Grain – TO GO Protein Squeezers

by | Jun 4, 2018 | Branding with impact

On the 1st of June, Packaging Of The World showcased Kellogg’s Nutri-Grain TO GO Protein Squeezers. The packaging was designed by JAM&CO marking Kellogg’s entry into the breakfast protein market for the ‘on the go’ breakfast consumer.

Over the past several years there’s been a world wide trend where ‘ready to eat’ cereals are on a decline. This trend has come about because of fast-changing consumer lifestyles. With a focus on protein to sustain hunger, today’s consumer is looking for fast and convenient options they can eat on the go. Especially protein for extra sustainability. These market changes have led to the increased rise of Portables or ‘on the go’ breakfast segment .

Kellogg’s Nutri-Grain TO GO Protein Squeezers grabbed the opportunity to provide a unique product offering to consumers that really delivered on taste, speed and a satisfying protein drink solution. You can view the JAM&CO packaging designs as presented by Packaging Of The World, HERE