Packaging Design
Packaging Design Sydney
When it comes to product marketing, we know that the very first thing that draws customers in is the packaging design. That is why we work so hard to ensure that the results we deliver reflect your brand’s uniqueness and authenticity.
Click here to see examples of packaging design that sells from the shelf.
At JAM, we will work with you every step of the way to ensure we create that special something in your product packaging so that it resonates with your target market.
As an Australian based packaging design agency, creating that emotional connection to your packaging is the essence of what we do. After all, no matter how good your product is inside the pack, if the packaging design is neglected, it still may fall short of your sales expectations.
When you partner with us on your packaging design requirements, you can rest assured that we’ll come up with strategic, attention-grabbing packaging that will make your products cut through the noise and stand out from the crowd.
You only have one chance to make a first impression, therefore it’s important to understand what packaging design is and why it is the key to making sales from the shelf.
Did you know that:
- One-third of all purchasing decisions are emotionally driven and based on product packaging alone?
- Consumers scanning supermarket shelves will, on average, take just over 2 seconds to decide whether they’ll put your product into their shopping cart.
- Eye scanning research tells us that 2.6 seconds is the amount of time required for the eyes to focus on the product and for the brain to process all the information and trigger the customer to engage with your product on the shelf.
- There is an investment in creating highly engaging packaging that sells but there’s a greater cost of packaging that’s been designed without an emotional connection strategy behind it.
If you want your product to stand out in a sea of competitors with dozens of other similar products, then focusing on packaging design that attracts, emotionally engages and sells needs to be your number one priority.
This is where Jam&Co come in.
At Jam&Co we provide the following services:
Packaging design refresh
Range extensions
New product packaging
Category review
FMCG Packaging design
Food photography
Food styling
Renders
Point of Sale material
Retail advertising campaigns
And remember, we’re experts at FMCG packaging design – take a look at what we’ve done for our clients.
