Just Right Fusion

NPD - Packaging Design - Photography & Food Styling

Kellogg’s Just Right developed an amazing new product that had the best of both world’s – Crunchy Granola and Cereal Flakes, creating a unique fusion. Jam&Co were tasked with the role of designing the packaging that was bringing the new range extension to life while exciting the category to entice new consumers. 

The packaging design utilised the distinctive Just Right assets whilst creating a more contemporary and premium look. This allows the bowl to truly hero on the pack and showcase the scattered ingredients in the design to increase taste appeal. The NPD created by Just Right has a selection of quality ingredients and so the design needed to communicate this whilst keeping that premium appearance.

The Just Right brand is underpinned with a simple and effective lockup which clearly explains what the product is. Whilst, the BOP was utilised as more an inspiration area by showcasing that the Just Right Fusion can be used as a topping to your “create your own” smoothie bowl. Showcasing the versatility for Just Right Fusion. 

Within the range there are 2 SKUs:

– Almond & Cashew

– Cranberry & Apple.

Simplicity and Intelligence all in one pack.