[SlideShare] How irresistible are your products on-shelf? A 40 point refresh checklist

by | Jun 1, 2017 | Uncategorized

40 point refresh checklist to see how irresistible are your products on-shelf?

  • So how irresistible are your products on-shelf?
  • How do you know if you need to refresh or reinvigorate your product packaging?

Below is a 40 point refresh checklist created in [SlideShare] for easy review.

[SlideShare] How irresistible are your products on-shelf? A 40 point  refresh checklist

 

The equity of your brand is one of your greatest business assets.

So how do you modernize a product pack so customers will still know it & love it without compromising your brand or product equity?

Below is a quick ready reckoner checklist for you. You can use this checklist to either review your current on shelf offerings or new packs before they debut on shelf. Also included are the 15 signs to determine if your packaging needs to be reinvigorated.

Does your packaging need to be refreshed or reinvigorated? Click here to contact a packaging design engineer.

It’s a well-known marketing truth that brands and product packaging become stagnant and stale over time. Especially if they aren’t open to change.  It’s for this reason that new brand managers or marketing managers will typically review the brand and packaging strategy. This had become pretty standard business practice. That said, the question often gets asked , how do we know if we need a packaging refresh?  So whilst as a brand marketer you may have a gut feel that the product packaging needs to be reinvigorated, this [SlideShare} will provide you not only with the 40 point refresh checklist to see what needs to be changed and refreshed, but included is also included is a the 15 signs which will help you determine if your packaging needs to be refreshed. Remember  your packaging changes must be made with a clear business objective behind them.

To identify whether change is necessary for your brand and where updates need to be made, ask yourself the following questions…