Hydralyte Hot Hydration
NPD - Packaging Design
Hydralyte came to Jam with a brief for a new NPD product to go into Chemist Warehouse. It was a different offering for the Hydralyte family – Hot Hydration!
The packaging design needed to feel part of the Hydralyte family but clearly communicate the new offering that it was to be consumed as a hot drink. Through the use of unique illustrations and bright colours our team were able to capture the cues of what the consumer could expect when buying the Berry Fusion and Lemon Ginger product.
From here the brand has been able to further push away from the core range and begin rolling out more NPD. Check out there Hydralyte Plus range!