How to Design and Develop a Great Brand Identity

by | Jun 20, 2019 | Branding with impact


What is a Brand Identity? And how does one design and develop a great one? Today’s guest author, Alex Morrison ,SEO Expert, discusses the five key elements required if you want to improve your brand identity,

Whether you own a small business or a company that serves the entire region, creating a positive brand identity can have a great effect on your organisation.

Besides improving your advertising, having a positive image can bring a huge number of benefits.

That said, you also have to make the effort to build a good reputation.

Having a good image can help you grow your brand, but controlling the way your customers perceive you is not always easy. In this article, we’ll define the basics of brand identity and provide a few tips to help you build a positive reputation.

Defining Brand Identity

All the elements that affect the way your customers see your company make up your brand identity. This includes your logo, colour scheme, overall design, signage, the way your employees interact with customers, and your company’s core values.

Brand identity allows you to improve your image. But, there are dozens of elements you need to keep in mind, from the fonts you use to the materials that your packaging is made of.

How to Design and Develop a Great Brand Identity

Although brand identity will help promote your business, this should not be the main focus on your project.

Companies that have a good reputation focus on building a strong, legitimate relationship with customers.

So, instead of trying to build a fake identity, you should figure out what makes your company unique and use it to stand out from the competition.

If you want to improve your brand identity, you should look at the five key elements required to improve your brand identity,

1. Learn About Your Customers

If you are looking to improve your brand identity, your biggest source of information will be your audience.

You should learn as much as you can about your customers in order to make the best decision about your branding.

For instance, if you target a younger demographic, you can use colour schemes that appeal to their tastes.

2. Give Your Company Personality

Besides colours, you can give your company personality by using the right language or visual elements.

That said, be careful if you decide to use humour because it can be a gamble, depending on what your customers like.

3. Focus on Design Elements

The design of your logo, website, packaging, and all other parts of your company should match.

Creating a design guide will allow all of your creative minds to synchronise and achieve the same effect.

When working out design specifics, you should keep the following elements in mind:

– Colour Palette

Colours have a powerful effect on humans, so you should choose a palette that helps deliver the right message.

– Font Style

There are thousands of fonts to choose from. And, if none of them suits your vision, you can get custom typography created for your company. In other words, never settle for a font until you’re fully satisfied!

– Geometric Shapes

From simple triangles to paisley patterns, geometric shapes are extremely popular. You can use these to your advantage and create an attractive logo, flyers, or even packaging that has three-dimensional shapes.

4. Packaging and Overall Presentation

Even though most packages don’t serve a functional purpose after a product has been delivered, having good presentation has a huge effect on how customers see your products.

Make sure you work with a professional company to design the best packaging and choose materials that align with your core values.

5. Work on Improving Your Brand Identity Today!

Cultivating a good brand identity may be challenging. But, if you put in the effort, it can be an effective way to connect with your customers and grow your company at a steady rate.

If you want to learn more about our branding services, get in touch with us today and our team of experienced consultants will be glad to help.

Author’s Bio

Alex Morrison has been a SEO Expert for over 10 years. In this time he has worked with a range of businesses giving him an in depth understanding of many different industries including home improvement, business consultant and health care.