Gold Award at the Australian Packaging Design Awards 2014
Lawn Builder Patch Magic is a first on the market! After a team effort, a carefully constructed flat bottom pouch was designed, incorporating clear sides so the consumer can see the product. The benefit of this design is that the pouch is able to easily stand upright, it squares out like a box with shelf presence being well utilised. Clear guidelines are provided for the consumer, which includes step-by-step instructions with images on the back, explaining the benefits and procedures required to use the product. Also incorporated is a QR code which takes the consumer to the website for further information and videos. As the pack is designed for multi-use, the resealable zipper is an excellent feature and adds value to the consumer.