“I tried to be normal once, worst 32 minutes of my life”

– unknown –


Senior Account Manager

Describe yourself in a sentence or random collection of words.

I’m a night owl, I love to play, swim, travel, share stories, be spontaneous, dance, laugh and drink wine! Living by the water is like a lifeblood for me, it’s my therapy and my religion. Life is about light and shade, living in the moment and being thankful for what we have. It’s about the journey not the destination and embracing each day as it comes. I believe everyone has an interesting story to share and I love nothing more than someone trusting me enough to open up and share something about their life. Personal connections and relationships are really important to me. My biggest achievement…proud mum of three active boys who teach me everyday the meaning of the word: love.

What’s your best dad joke?

It’s all in the delivery so I stick to anecdotes.

Where did you grow up and what did it teach you?

I grew up on Sydney’s Northern Beaches which instilled a love and appreciation for the ocean as well as igniting a passion to travel and see the world. Growing up in a small town made me yearn for the bright lights of the big cities that never sleep yet travelling to those places taught me how lucky I was to grow up in such a special part of the world. My life’s now come full circle and there’s no where else I’d rather be on a Sunday morning than on the beach at Nippers training with the boys.

What are some of your favourite brands you’ve worked on?

Some of my career highlights are working on the launch of Virgin Mobile Australia and meeting Richard Branson, working with Coca-Cola when they were one of the official partners of the Sydney Olympics (in particular Redfest Concert and CD), the launch of Tooheys Pils (and several other Lion Nathan brands – alcohol is always a fun one), Johnson & Johnson, Breville and a particular favourite was working with Kids Earth Fund (a non-profit organisation that works worldwide to promote peace and environmental conservation through the medium of children’s art).


I actually started in hospitality working for the 5-star ANA Hotel which made me realise how much I love talking to people and forming relationships with them, from here I actually landed my first agency job in account service and have never looked back. After having our first son, we moved to Singapore with my husbands work for awhile and I was a stay-at-home mum for a few years however being at home full-time only made me realise how much I love my job and how fortunate I am to have found my niche in client service.


Logos, corporate brochures, websites, business cards, powerpoint templates or product packaging.


Every brand, every client, every job is unique and the process used must be… unique to you.