Cuisinart briefed Jam on updating their packaging to engage with consumers in an emotive way. Their current packaging had a few different looks. We commenced this project with a overall mood board which was used to inspire the new look packaging. A simple green leaf was used to link the range together, whilst the black capping was used to strengthen the brand and block on shelf. The product was placed on the left and emotive imagery placed behind enabling the consumer to be inspired regarding cooking options. The side panels were brought to life with more beautiful imagery which is used to inspire the consumer even more!