Conair – VS Sassoon Hydrosmooth

Social Campaign - Content Creation

VS Sassoon were releasing a new range that focused on the new ‘Hydro Smooth’ technology. JAM were tasked with bringing to life a brand led creative campaign that would be used on their social media platforms (Instagram & Facebook) as well as onto their website.

The content & messaging needed to cut through the many different posts that are on the social platforms and ensure the messaging and collateral didn’t fall into the ‘Frizz’ category. It needed to drive traffic to their website and capture the audience to want to know more about the brands new technology offering.

Below was the range of content provided for the campaign: