Why Your Business Needs An Internal Branding Strategy

Home / News / 8 Emotional Drivers Influencing Customer’s Buying Decisions News | November 17, 2021 | Pamela Galindo When it comes to thinking about your internal branding strategy — what your brand stands for and what your overall vision is — it’s easy to take a traditional marketing approach and focus from the inside […]

How important is colour in your packaging?

News| September 21, 2021|Pamela Galindo How important is colour in your packaging? News| September 21, 2021|Pamela Galindo How important is colour in your packaging? Home / News / How important is colour in your packaging? News | September 21, 2021 | Pamela Galindo How important is colour in your packaging? It’s no secret that colour plays a […]

The Ultimate Guide To Product Packaging

Home / News / 8 Emotional Drivers Influencing Customer’s Buying Decisions News | September 7, 2021 | Pamela Galindo The Ultimate Guide To Product Packaging Have you ever seen product packaging that just grabs your eye and really pops? Product packaging is one of the most important things to consider when developing your brand identity. […]

5 Reasons Why Product Packaging Is Important

Home / News / 8 Emotional Drivers Influencing Customer’s Buying Decisions Uncategorized | September 7, 2021 | Pamela Galindo In the golden age of advertising there has never been a more important time to make sure that your brand is putting its best foot forward with intelligent and attractive product packaging. Getting your product packaging […]

8 Emotional Drivers Influencing Customer’s Buying Decisions

Home / News / 8 Emotional Drivers Influencing Customer’s Buying Decisions News | June 16, 2021 | Pamela Galindo Why Do We Purchase? While we may not like to admit it, emotional connection plays a primary role in what we choose to buy. Shopper’s minds are heavily influenced by how they feel towards a particular […]

Design Trends 2021

Home / News / Design Trends of 2021 News | May 20, 2021 | Pamela Galindo Design Trends 2021 Each year’s design trends are always big news. But 2020 was a strange year. The pandemic has dramatically shifted consumer behaviour that forced brands to reflect harder on their design for 2021. “Elements that remind of […]

How to Overcome 4 Common Reactive Pressures that Force Packaging Updates

Home / News / 5 ‘No Option’ Conditions Forcing Brands To Change Their Packaging News | May 7, 2021 | christian Giving your packaging design a complete makeover can put brand marketers on edge even at the best of times. However, being compelled to update your product packaging based on reactive measures may force marketers […]

How Product Evolution is Inevitable for Brands to Stay Competitive

Home / News / 5 ‘No Option’ Conditions Forcing Brands To Change Their Packaging News | May 7, 2021 | christian With the FMCG and retail environment forever skewing unpredictably, the challenges presented to brand marketers to follow suit is becoming overwhelming. Brand packaging design and its shelf appeal is more significant now than ever […]

Branding & Packaging Design: How it’s similar to dentistry and orthodontics

Home / News / 5 ‘No Option’ Conditions Forcing Brands To Change Their Packaging News | May 7, 2021 | christian While it may seem like a strange comparison, there are two notions that oddly share the same analogous concept when it comes to requiring certain services. How a brand presents itself and the treatment […]