Emotional Connection: The Key to An Irresistible Brand

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Home / News / Emotional Connection: The Key to An Irresistible Brand News | February 23, 2021 | Matthew Copeland What makes a brand irresistible? Why do some brands have followers who voluntarily market for them? How did they inspire this kind of loyalty, and what should you do to build such charm and popularity? […]

The High Cost of Design Without Strategy

Home / News / The High Cost of Design Without Strategy News | October 11, 2020 | Pamela Galindo “Not another one!” Jen said “It’s so disappointing! They’ve got a great product and a halfway decent brand and some ‘bean counter’, only looking at the immediate short term costs, has pulled the pin on all […]

Hiring a Package Design Agency vs Freelance packaging designer

Home / News / Hiring a Package Design Agency vs Freelance packaging designer News | October 11, 2020 | Pamela Galindo When is it preferable to hire a packaging design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce […]

How Can Brands Combat Private Label Products

Home / News / How Can Brands Combat Private Label Products News | October 11, 2020 | Pamela Galindo There are many lessons that private label products can teach brands, providing those brands are willing to sit up and take notice. When studied upfront and closely one can easily find a number of ways brands […]

Packaging as a marketing tool – why this is so important?

Home / News / Packaging as a marketing tool – why this is so important? News | October 11, 2020 | Pamela Galindo From my point of view, packaging is arguably the most important tool in the marketers shed. You heard right, you should be thinking of packaging design as The most important marketing tool of connecting […]

The 7 Step packaging design process

Home / News / The 7 Step packaging design process News | October 11, 2020 | Pamela Galindo For your product packaging to become your unique selling platform, your design must capture your target audience attention and inspire them to engage with and ultimately buy your product. The pack design  must charge the consumers desire […]