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Look beyond your USP to create packaging that sells

Look beyond your USP to create packaging that sells

by Jam&Co | Mar 18, 2019 | Creating Emotional Connection, Strategically thinking through the design process

A USP (“unique selling proposition”) was developed by Rosser Reeves in the 1950s. One’s USP is the one line that states what you do that is different than what your competition does. Well if that’s the case then why you need to look beyond a...
Understanding consumer motivation creates emotional connective packaging and branding design

Understanding consumer motivation creates emotional connective packaging and branding design

by Jam&Co | Feb 13, 2019 | Branding with impact, Creating Emotional Connection

 To create an emotional connection on the shelf, it’s essential for packaging and branding architects and designers to understand the target consumer motivation. When you understand what really drives your customer only then they can create emotional connective...
Establishing an emotional connection for your brand or packaging design

Establishing an emotional connection for your brand or packaging design

by Jam&Co | Feb 12, 2019 | Creating Emotional Connection

Unfortunately, even with the plethora of information available to Brand marketers and packaging designers alike, most still don’t know how to establish an emotional connection (EC) for their brand or packaging design….Deep design thinking required…To...
Snagging consumer attention at the shelf

Snagging consumer attention at the shelf

by Jam&Co | Nov 7, 2018 | Creating Emotional Connection, Creating powerful and effective Corporate Design Communications

How do great packaging designers create a pack that snags attention at the shelf. This article will explain how to use packaging design to really grab consumer attention… When traffic comes to a standstill Have you ever been on the highway, driving with your...
Common reactionary reasons for updating your packaging… and how to overcome them

Common reactionary reasons for updating your packaging… and how to overcome them

by Jam&Co | Oct 16, 2018 | Creating Emotional Connection

There are 4 common reactionary reasons for updating packaging. This article will explain how to overcome them. Product packaging is arguably the most important element to your marketing mix, yet when it comes to updating, it’s usually as a reaction to something...
6 more emerging packaging design trends for 2019

6 more emerging packaging design trends for 2019

by Jam&Co | Sep 13, 2018 | Creating Emotional Connection

Here is the second part of this 2 part article on the emerging packaging design trends for 2019. Here are 6 more emerging packaging design trends for 2019 Consumers recognise their growing bargaining capability In the past decade the ongoing shift in the balance of...
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