by Jam&Co | Nov 7, 2018 | Creating Emotional Connection, Creating powerful and effective Corporate Design Communications
How do great packaging designers create a pack that snags attention at the shelf. This article will explain how to use packaging design to really grab consumer attention… When traffic comes to a standstill Have you ever been on the highway, driving with your...
by Jam&Co | Oct 16, 2018 | Creating Emotional Connection
There are 4 common reactionary reasons for updating packaging. This article will explain how to overcome them. Product packaging is arguably the most important element to your marketing mix, yet when it comes to updating, it’s usually as a reaction to something...
by Jam&Co | Sep 13, 2018 | Creating Emotional Connection
Here is the second part of this 2 part article on the emerging packaging design trends for 2019. Here are 6 more emerging packaging design trends for 2019 Consumers recognise their growing bargaining capability In the past decade the ongoing shift in the balance of...
by Jam&Co | Aug 23, 2018 | Creating Emotional Connection
At the Adobe Sydney annual Symposium in Sydney last week, the President and CEO of Adobe Shantanu Narayen’s keynote address spoke about what it takes for brands and businesses to build a great experience. Inadvertently in his address, he actually shared, what we...
by Jam&Co | Jun 25, 2018 | Branding with impact, Creating Emotional Connection
Personalised Packaging turns good packaging design into great packaging! Personalisation of packaging is the process of tailoring product packaging design to individual target market or person’s name, characteristics or preferences. Packaging personalisation has...
![How Brand Marketers are using AI marketing applications [Infographic]](https://jamandco.com.au/wp-content/uploads/2018/05/AI-marketing-applications-1080x675.png)
by Jam&Co | May 28, 2018 | Creating Emotional Connection
This article, will provide you with access to an INFOGRAPHIC which will show you how brands are leveraging AI marketing applications to exploit and enhance their marketing efforts. At Jam&Co we seek to continually provide you with information and applications...
