Care Pharma Internal Brand
Brand Identity - Brand Workshop - Brand Collateral Brand Strategy
Care Pharmaceuticals came to JAM needing some assistance with their internal brand. They’re known for their over the counter brands like Hydralyte, FESS, Murine and many more but they needed some assistance with bringing their internal brand values to life. Their internal brand values are – ‘Leadership, Trust, Change, Execution’.
For JAM to understand what each value meant a brand workshop was conducted where we brainstormed the four values to understand why they were so important to be a part of their brand. Following the brand workshop our team created a brand wheel and matrix to visually bring the brand to life. The results of the workshop plus the current look and feel of Care Pharma, served as the base to bring their 4 values alive within the company.
For each value an icon was created to symbolise the values true meaning and together they create a language that sit inline with the Care Pharmaceuticals brand.The colours used also sit inline and build upon the image Care Pharma’s employees already know. The values were then rolled out across the different forms of collateral and video created for the employees. This video was an important element of the project as this was based on emotional connections and the strength that each value have within the brand. With some assistance from our friends at Trapdoor Production’s the brand’s internal values were brought to life by a short clip.
The team at JAM had a great time working with Care Pharma on this job and we would love to assist you with your internal brand!
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“We are now scheduled for a couple of weeks’ time but your hard work meant we were able to share it with the Management Team well ahead of presenting it to the rest of the business to make sure everyone is happy. (Which they were – well done).”
— Marketing Manager, Care Pharmaceuticals
“Thanks Pam and Jen, the video looks great, can’t wait to share with the team!”
— HR Manager Care Pharmaceuticals