Should you fire your silent salesman for underperforming?

Should you fire your silent salesman? This is a question that every senior manager should be asking themselves on a regular basis.If you wouldn't accept poor sales performance from a "salesperson" month after month, why do you accept it from your "silent...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.