As packaging designers are we guilty of Greenwashing?

   In this blog post, guest author, Eleni Polychroniadou, discusses why declaring a climate emergency without implementing any actions is just Greenwashing.What is GreenwashingThe term “Greenwashing” is typically used to point an accusation finger against...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.