8 things you probably didn’t know about Google

  Here are 8 things you probably didn't know about Google plus a whole lot more besides. Google's corporate vision is “to provide access to the world's information in one click.” The company has been so successful in this endeavor, that the verb “to Google” has become...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

What a little girl dancing to an old church choir can teach us about packaging design[VIDEO]

  You know that old saying a picture is worth a thousand words? Well...how about a video? Last month we wrote about how great packaging designers create packs that snag attention at the shelf. Watch this really cute video showing a little girl dancing to an old...

The Packaging Strategy Duel

When it comes to the packaging strategy duel there's a push and pull. Let’s see how packaging is impacted when a reactive strategy comes up against a proactive one. Proactive When it comes to the packaging strategy duel, a proactive packaging strategy is one that is...