Does your packaging design match the sophistication level of your customer?

One of the big questions for packaging designers and brand marketers alike is, "Does our packaging design match the sophistication level of our customer and visa versa?" What do we mean by "the level of sophistication"?In the context of this blog article, we are not...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

The Packaging Strategy Duel

When it comes to the packaging strategy duel there's a push and pull. Let’s see how packaging is impacted when a reactive strategy comes up against a proactive one. Proactive When it comes to the packaging strategy duel, a proactive packaging strategy is one that is...

How brands can combat private label products

  There are many lessons that private label products can teach brands, providing those brands are willing to sit up and take notice. When studied upfront and closely one can easily find a number of ways brands can combat these private label products. It used to...