Budgeting for your Branding and Packaging Design

Just as a Big Marketing Idea is the idea, the unique angle behind your marketing campaign. The unique idea behind your marketing message. The sui generis behind your headline. How does this translate into packaging design?

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.