What to do when your USP no longer drives sales

   What do Brand Marketers do when their USP no longer drives sales?How does one find a way to clearly differentiate on the shelf amongst a sea of competitors?What to do when your USP no longer drives sales?What will your product do for me?The fact is, if you are...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

Why your Brands need a marketing plan

   In this guest post, Alex Morrison talks about why brands need a marketing plan?The need for a Marketing PlanMarketing plans are a key component of any company’s overall business strategy. They allow teams to identify key objectives while also enabling them to...