Packaging design trends you should look out for in 2019

  Consumers tastes, expectations and trends change and evolve constantly. So what packaging design trends should you be looking out for in 2019 ? Knowing and understanding what your target consumer knows is a critical key to knowing which packaging design trends you...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

The Packaging Strategy Duel

When it comes to the packaging strategy duel there's a push and pull. Let’s see how packaging is impacted when a reactive strategy comes up against a proactive one. Proactive When it comes to the packaging strategy duel, a proactive packaging strategy is one that is...