As packaging designers are we guilty of Greenwashing?

   In this blog post, guest author, Eleni Polychroniadou, discusses why declaring a climate emergency without implementing any actions is just Greenwashing.What is GreenwashingThe term “Greenwashing” is typically used to point an accusation finger against...

Be Bold

In a visually saturated marketplace your branding & packaging design needs to stand BOLDLY to grab and hold the consumer’s attention. There’s difference between boldness and recklessness…this is the crucial understanding that boldness works when based on authentic insights.

Why your Brands need a marketing plan

   In this guest post, Alex Morrison talks about why brands need a marketing plan?The need for a Marketing PlanMarketing plans are a key component of any company’s overall business strategy. They allow teams to identify key objectives while also enabling them to...

Packaging is marketing

Just as a Big Marketing Idea is the idea, the unique angle behind your marketing campaign. The unique idea behind your marketing message. The sui generis behind your headline. How does this translate into packaging design?