Be Natural Granola

Be Natural required a refresh to invigorate the market and provide a platform for some exciting NPD.

Jam&Co were briefed to evolve the brand to enable the balance of the pack to hero new photography and entice consumers with a pack that could be easily navigated.

Granola’s new hero

Granola was the first range to be addressed. Cleaning up the pack and allowing the new photography to hero and ground the single benefit, allowing the pack to shine. BOP was designed to educate consumers that the product is more than just a “breakfast” cereal and can be used for many other occasions.