“Mouthwatering, Warm,  Approachable and Infused With Trust and Honesty”

Bakers Maison French Style Bake House

Brand Strategy
Brand Design
Collateral & Presentation Materials
Style Guide

Bakers Maison (est. in 1998) is a bakery that provides traditional French style breads, pastries and sweets. The range now includes over one hundred items. Their identity needed to be reinvigorated and realigned with their evolving brand values whose existing target market were mainly distributors.

We were able to be brave and revolutionise the identity with bold typography and mouth watering imagery of the baking process and the finished products.


Bringing the New Brand to Life

A strategic branding workshop enabled us to determine how Bakers Maison would transform themselves into a consumer brand, supported by a new tag line: ‘Your Authentic French Bake House’.

The identity is warm, approachable and infused with both trust and honesty that comes through in ways such as the simple flour dusting that surrounds the logotype.

We have brought the new brand to life across all touch-points, including (but not limited to) vehicle livery, product catalogues, corporate collateral, stationary and labeling.