“Practicing traditional and artisanal production methods”

Babushka’s Kefir


  • Brand Refresh
  • Packaging Evolution
  • Graphic Design

120 Billion CFUs 

Babushka is a probiotic kefir. The product is steeped in history but with modern practices.

Babushka was developed because the owners of the business believed in creating a product supports both health and immunity with a naturally sourced, organic product.

Babushka’s Kefir


  • Brand Refresh
  • Packaging Evolution
  • Graphic Design

120 Billion CFUs 

Babushka is a probiotic kefir. The product is steeped in history but with modern practices.

Babushka was developed because the owners of the business believed in creating a product supports both health and immunity with a naturally sourced, organic product.

Reworking the brand

Jam&Co were briefed in creating a an evolutionary design, where by the consumer still recognised the product but allowed new consumers to pick up Babushka for maybe the first time.

Firstly Jam updated and reworked the brand by re -illustrating the “grandmother” image, with a view to soften, simplify and modernise.

Water colour illustrations were used to compliment the variants and highlight the key point of difference being composed of 120 Billion Active Cultures Per Cup.

Reworking the brand

Jam&Co were briefed in creating a an evolutionary design, where by the consumer still recognised the product but allowed new consumers to pick up Babushka for maybe the first time.

Firstly Jam updated and reworked the brand by re -illustrating the “grandmother” image, with a view to soften, simplify and modernise.

Water colour illustrations were used to compliment the variants and highlight the key point of difference being composed of 120 Billion Active Cultures Per Cup.

 

 

Easy to navigate

This new look will be the foundation of NPD allowing the consumer to easily navigate the shelf.

The product is sold in 1kg and 500ml bottles and can be purchased in Woolworths, Harris Farm and independent health food shops.