Why your Brands need a marketing plan

Why your Brands need a marketing plan

 In this guest post, Alex Morrison talks about why brands need a marketing plan?The need for a Marketing PlanMarketing plans are a key component of any company’s overall business strategy. They allow teams to identify key objectives while also enabling them to capture...
Packaging is marketing

Packaging is marketing

  Packaging is marketing. Packaging is real marketing. Yes whilst the pack physically contains the product, its the pack that has to attract and influence the targeted consumer to buy.  The value of the physical in a virtual world Way back in the early in the...