Australia’s Own
Brand Strategy - Brand Workshop - Brand Identity - Brand Book - Packaging Design - OOH Advertising - Social
Jam began their journey with Australia’s Own with their team coming to us with a brief to assist with re-looking at their packaging for the Organic Plant Milks, Dairy Milks and of course the ‘Australia’s Own’ Brand.
The Jam team were dealing with an extremely long name and the brand needed to have a strong presence on shelf to stand out amongst their competitors and appeal to a younger target market. With this Jam created distinctive assets for Australia’s Own that would roll out across all their brand touch points. An important element for the brand was to ensure it did not feel like tourism Australia.
Jam&Co developed a contemporary pack that allowed a strong structure to be created across the packaging range. The glass of milk was placed front and centre. Surrounding the glass was Aussie inspired illustrations – connecting emotionally with the use of birds and Australiana foliage.
The packaging design feels natural and warm with bright pops of colour, increasing shelf stand out which allows the consumer to easily identify the products as organic.
At the heart of the brand Australia’s Own was bringing something that isn’t currently there. A brand that speaks to that Aussie spark!
