Australia’s Own

Packaging Design – Illustration – Social

Australia’s Own briefed Jam&Co on refreshing their current range of plant based milks. These milks had to appeal to a younger target market. The range consisted of the regular base range and NPD.

 

Jam&Co developed a contemporary pack that allowed a strong structure to be created across the packaging range. The glass of milk was placed front and centre. Surrounding the glass was Aussie inspired illustrations – connecting emotionally with the use of birds and Australiana foliage. The concepts were revolutionary so the only thing linking the new and old packaging design was the brand. The only “brand design” element was increasing the presence on pack to improve brand recognition when on shelf.

 

The packaging design feels natural and warm with bright 

Before

After

NPD

pops of colour, increasing shelf stand out which allows the consumer to easily identify the products as organic.Launched in Oat & Almond plus NPD Plant Blends range.


Plant Blends packaging design consists of photography plus illustration to create the look and feel housed around the glass. Plant Blends sub brand links to main range but more emotion was added to the typography. A rustic holding device was created to allow the consumer to understand what is in the product. Bright and Vibrant on shelf this product is sure to be a stand out hit.