Australia’s Own Coles Campaign

Jam was tasked to provide a social campaign in conjunction with an exclusive with Coles.

Post packaging launch Campaign was developed to stimulate awareness when consumers shopped on line or in store. A magical kaleidoscope image was developed creating a strong link to the assets used in the packaging, which provided an engaging link that ran across Australia’s Own Instagram and Coles website.

Advertising outside Coles, digital shopalive panels delivered high impact brand reach through its dynamic context close to retailers in high- traffic shopping environments.

Overall the campaign was distinctive and engaging. Creating an Aussie-licious feeling.