“I tried to be normal once, worst 32 minutes of my life”

– unknown –


Design Director

Describe yourself in a sentence or random collection of words.

Kaaskop, dog and recent convert cat lover, early morning walker/swimmer, lover of fantasies in reality worlds, proud mum of two teenagers who watches Lord of the Rings, Game of Thrones and cooking shows, while drinking good red wine.

What’s your best dad joke?

Mum joke – Wat is blauw en niet zwaar? Licht blauw!

Where did you grow up and what did it teach you?

I was born, educated and trained in The Netherlands where you can crack jokes about the Belgians and still drink their beer. Holland, where you can put your finger in a dyke and it will save your country and where bicycles are public property and locks are a challenge.

What are some of your favourite brands you’ve worked on?

Coca Cola, The Margaret River Dairy Company, Inghams, Lucky Buddha, Bill’s Certified Organics


Arrived in Sydney in 1998 via London & Johannesburg. Worked for many large design companies but preferring now the smaller & more personal agency like JAM. Specialising in intelligent brand solutions for small to large clients. Not just a pretty picture – I like to solve problems that sell!


Logos, corporate brochures, websites, business cards, powerpoint templates or product packaging.


Every brand, every client, every job is unique and the process used must be… unique to you.