How does your brand
make you feel?

We create brands that are loved.

How does your brand
make you feel?

We create brands that are loved.

At Jam&Co we are all about feeling,
emotional connections and all things warm and fuzzy.
Let’s create something magical!

Honest to Goodness


Brand Workshop,
Strategy,
Master Brand Design,
Packaging Design,
Brand Guidelines.

Australia’s Own


Brand Workshop,
Packaging Design.

Cleaver’s


Brand Workshop, Strategy,
Master Brand Design,
Packaging Design, Brand Guidelines,
Photography & Food Styling, POS.

Just Right Fusion


Sub-Brand Design
Packaging Design
Photography & Food Styling

Hydralyte


NPD,
Packaging Design.

Special K


NPD,
Packaging Design Refresh,
Photography,
Food Styling,
Illustration.

Cuisinart


Website Design Strategy,
Photography & Food Styling.

VS Sassoon


Social Media
Advertising Campaign.

Australia’s Own


Coles Campaign.

Clippers and Combs


Branding,
Style Guide,
Packaging Design.

Care Pharmaceuticals


Brand Idenity,
Brand Workshop,
Brand Collateral,
Brand Strategy.

Super Nature


Packaging Design,
Brand Refresh,
Advertising.

Our Creative Branding Agency has shaped the designs for these companies

Honest to Goodness logo
Cleaver's logo
Kellogg's logo
Care logo
MilkLab
Special K logo
Ocean Spray Logo
Be-Natural-logo
Sven's Island logo
Bill's logo
Just Right
Cuisinart-logo
Blum logo
Pringles logo
Verasoil logo
Super-Nature Logo
Allied Pinnacle logo

Our Creative Branding Agency has shaped the designs for these companies

Honest to Goodness logo
Cleaver's logo
Kellogg's logo
Care logo
MilkLab
Special K logo
Ocean Spray Logo
Be-Natural-logo
Sven's Island logo
Bill's logo
Just Right
Cuisinart-logo
Blum logo
Verasoil logo
Super-Nature Logo
Allied Pinnacle logo

Please contact us for more packaging design and brand case studies

Frequently Asked Questions

So, who is Jam&Co?

Jam&Co is a branding design agency based in Sydney and the Greater Brisbane Australia. We work with our clients as partners ensuring they emotionally connect their brand story with their consumers to drive more sales….  We do this by looking at things with an emotional connection mindset, thus ensuring we develop and create brands and packaging designs that connect directly with your customers and are loved and trusted.

At Jam we’re a diverse bunch of passionate individuals. It’s what keeps us creative and looking at things differently. We express this through creative branding, which includes 4 cornerstones:

1.BRANDING

  • brand design and logo design,
  • internal branding to ensure employee engagement,
  • business branding which includes brand identity creation for both large and small to medium business enterprises.

Your brand design must communicate with both your current and potential customers the story of the company and what makes it unique. At Jam&Co we understand that your brand is a whole lot more than just well-designed representations of your organization. We see your brand design as the visual embodiment of your organization’s identity.

As a branding agency, we’ll work with you to design and create a distinctive presence in what is most often an overcrowded marketplace. We work with both new and existing brands to position themselves as a relevant resource especially in the face of constantly changing and emerging trends and consumer preferences.

At Jam&Co we’ll discover along with you. What it is that makes you unique. Then our graphic designers will put your uniqueness into all your marketing. Creating a single voice for your customers and stakeholders to clearly understand why they need you.

Our goal is to work with you to build and position your brand to live in the minds, hands and hearts of your customers.

At Jam&Co, our brand design team will collaborate with you to fine-tune your brand’s messaging and visual identity across all customer-facing touchpoints. This entails developing and designing a structural framework which can be easily translated across all your communication channels for both your message and position.

You want a visual identity that emotionally connects with your brand’s values leaving a lasting impression. This means creating a unique style guide (Brand Bible) which is designed to be ongoingly refined to remain current.  You want an authentic brand image which fosters both loyalty and trust amongst customers and employees alike.

2.) PACKAGING DESIGN

At Jam&Co we create packaging design that emotionally connects with your consumer. This includes packaging design.

  • Packaging design refresh including both the evolution and revolution of packaging design and range extensions.
  • Food packaging design (FMCG Packaging Design)
  • Organic and natural packaging design and category review
  • Cosmetic packaging design
  • New product packaging design including food photography & food styling
  • Package designed to stand up to your competitors and attract your primary consumers…
  • Creating dielines and finished artwork ready for printing

Your packaging design is one of the cornerstones and emotional expressions of your brand, the physical manifestation of its most primary essence, the single piece that consumers can actually hold in their hands. Packaging is your billboard that shares your brand with the world of your consumer and reaches those other customers who need your products the most. Your packaging design is an advertisement that will influence potential customers to try your products rather than trying one of your competitor products or even better, it can get them to try something different to what they are used to.

Jam&Co is a highly regarded creative agency working from both Sydney and Greater Brisbane working together with brands as their strategic and creative design partner. We help our clients achieve growth through powerful visual and emotional connection design.

3.) INTERNAL BRANDING COMMUNICATIONS

At Jam&Co we recognise that brands and branding design needs to communicate their message and value not just to external customers. They also need to get their employees to buy into the brand, it’s mission and its values and willingly participate in its growth and development.

When all a company’s employees are involved emotionally in the growth and the development of the brand, they are far more likely to stay and willingly contribute to the company long term. At Jam&Co our emotional engagement and inspirational visual communication programs help to get your internal team fully aligned with your brand and its values, transforming them into motivated and inspired brand ambassadors. We work hard to transform your values and mission into profitable realities.

4.) DIGITAL & SOCIAL MARKETING

 Your social media and website are very often the initial touchpoint with a potential customer. It’s vital that your brand’s personality and purpose shine and cut through the deluge of digital clutter in your marketplace. Your creative digital communication is a powerful extension of your brand and when applied effectively can build brand value and an emotional connection with your customers.

At Jam&Co we really understand that your consumers will respond best to a first impression. This must include a visually appealing attention-grabbing graphic image. When graphics are used consistently across your different social media platforms it creates brand recognition. Also, many people are visual learners, so they are likely to remember your brand better when they see it visually, instead of hearing or reading about it.

We work with our clients ensuring brand alignment across all brand touchpoints considering your branding design elements, your consumer, and their motivations.

  • content creation
  • web design
  • digital branding
  • photography and videography
  • Digital graphic design
  • Social media creative design

It’s our intention to grow your brand profile online being seen by a wider social audience. We do this through increasing social media engagement and visual online presence by creating compelling graphic touchpoints for your brand. Our eye-catching designs make sure we clearly communicate and engage with your target audience to generate conversational buzz.

Our social media engagement graphics and photography gets your brand out there maximizing its potential in the online digital space. To make this happen, we provide effective social media strategies specifically tailored to your organization’s needs. Our engaging and compelling designs are created to align with your target customer, driving growth whilst strategically setting you apart from your competitors.

We apply creative visual communication and graphic design as powerful tools ensuring your social media messages get your brand story seen, felt and heard by applying your brand’s voice to achieve emotional connection with your brand and its message.

Our clients choose Jam&Co because they want their brand story and what makes their products unique to effectively communicate and get cut through with current or potential customers. So we make sure all of your creative touch-points, across all four cornerstones are aligned and your brand identity connects emotionally with your customers and team alike, establishing and building sustainable relationships with them.

As your branding agency we can help shift your perspective and way of thinking to point you in new directions so that you can get your brand to stand out in an increasingly competitive marketplace.

As your branding and packaging agency, we will stretch ourselves and you as our client to completely think through your value proposition making sure it resonates with your consumers and other stakeholders.

At Jam&Co we bring the best know-how and creative expertise over 2-and-a-half decades of industry experience working on everything from design, packaging, messaging and strategy to the table.

We also bring our many years of working on projects which are both similar to, and different from, your current project.  Our diverse knowledge and experience means we’ll look to making sure we create a successful campaign that exceeds your expectations and is consistent across all touch-points and channels.

Do you need to bring in an external branding agency or can we manage this in-house. This is an age-old question corporate marketers have been asking themselves for years.

  • We have very tight budgets
  • We are hesitant to allow outsiders inside our business, or a general ‘we can just do it ourselves’ mentality, many companies look internally to tackle even their largest branding projects.

Whether it’s a brand repositioning, packaging evolution or refresh, a new corporate identity, or complete branding re-do, keeping this work in-house can often prove to be a big mistake for an organization who are looking to make in-roads into what is already a fast-paced, highly-competitive market.

  • At Jam&Co you’ll get a fresh and current perspective. Retailers call it store blindness, marketers call it stuck modes of thinking. When you are too close to your business, this can often result in having blinders on. This means you’ll often miss opportunities and support those ideas whose time has come and gone. Working with the strategic branding team at Jam&Co you’ll get a fresh external perspective which is most the key to creating innovation and resolving long standing product sales issues.
  • As your creative agency we’ll bring a vast array of knowledge and experiences from across a wide range of industries. This broad perspective and expertise means you’ll be able to access our proven frameworks and methodologies to solve problems and uncover opportunities. In this way we’ll be able to design and create the most impactful and effective approach based on your specific situation and needs. Our diverse team of experienced designers have worked on and seen a wide variety of different business issues, branding, and internal culture issues and challenges.  This is what we’ll bring to the creative design table, ensuring you achieve a more effective, meaningful, effective, and impactful strategy.
  • Speed & responsiveness. In today’s fast paced world, speed to market and speed to consumer has become an essential way of thriving and doing business. As your branding and packaging design agency, Jam&Co will bring a dedicated focus to your project ensuring your financial investment gets the attention and responsiveness it deserves to get it done and get it done fast.
  • When you invest in your branding and packaging strategy it means you’re investing in the long term sustainable growth of the organization. As your branding and design partner our goal is to ensure you get buy-in not only with your consumers, but also internally with your internal stakeholders ensuring you get the support to make your investment pay off.
  • Whilst Jam&Co will work with you on a single project, we work best as an integral partner working with you as we deeply understand your business and your marketplace.
  • We will work with you to help you build a meaningful brand and packaging design that maximises your return on investment and positions your brand and it’s products as a market leader.

Developing, revolutionizing or evolving your brand or being really clear on how you communicate the uniqueness of your products and brand to your target market through your branding, packaging design or digital and social messaging is the key to getting results and being noticed.

The experienced strategic design team at Jam&Co will help you define your focused brand message to emotionally engage your audience, intensify its perceived value whilst communicating specifically why your product is their best choice.

Often when new clients first approach us here at Jam&Co about branding or packaging design, internal branding or social media marketing they want to know why they should work with us.

At Jam&Co we’re a diverse bunch of passionate and professional individuals. We are a creative HUB of excellence including experience in strategy, branding, packaging, print & digital and social communications.

At Jam&Co over the years, we have worked with many happy clients from start-up companies, through to world famous brands. These clients tell us that these are the reasons they work with us here at Jam&Co

  • We value building positive and collaborative relationships with our clients. We’re here to help you with whatever creative problem or issue you need solving.
  • As a creative design team we are driven and results oriented with significant expertise in the development of brands that transcend across all touchpoints.
  • As strategic branding and packaging designers we tap into the heart and soul of your brand.We really listen to you and what you are wanting to create and what makes you and your product different and special.
  • We help you to identify that all elusive emotional connection between your brand, your products and your customer.
  • We understand that the best ideas come from challenging the status quo, so we will ask you the tough and challenging questions and we will speak our truth to ensure you land on the best and most profitable outcome for your brand and your product packaging.
  • As our client, your best interests live at the heart of everything we do. This is why, no matter what the project, large or small, it is our primary aim to ensure you maximise the results expected. From reverse briefing to designing to collaborating and executing, we make sure you get the result you’re after…and more.

Here’s the top 5 reasons our clients tell us why they keep combining back to work with us.

 

  1. At Jam&Co we’re a passionate team with over 20 years experience. Our clients rely on us really knowing our stuff.
  2. We believe an Emotional connection is at the heart of everything we do.It’s also at the heart of what our clients are wanting us to extract from them so they can appeal to their customers and stakeholders emotionally. Our clients love that we help brands discover their “sweet spot” using our proven range of strategy & design services. Our core branding and packaging design philosophy is driven by the premise that if your brand doesn’t have EMOTIONAL CONNECTION you don’t have a brand!
  3. Our proven systems and processes means we deliver on the important things: the dollars, the work, the service and responsiveness and of course the ROI.
  4. Our clients love working collaboratively with us as their design partner and because we believe that listening is better than talking, we get to unpack and solve our clients problems making their lives that much easier.
  5. At Jam we live and work by our own core values of being – Down to Earth – Real – Authentic – Open

 

 

Full of Jam Goodness!

We’re nature lovers, food lovers, martial arts lovers, cat lovers, dog lovers… basically, we’re a diverse bunch of passionate individuals. We like to think it’s what keeps us creative and looking at things differently. We are a creative HUB of excellence!

Across the team we’ve got experience in strategy, branding, packaging, print & digital communications.

We’re in a service-based industry so we’re here to help you with whatever problem it is that you need solving. All we ask in return is that you come open to the whispers of possibility. Appreciate and return our honesty and enjoy our contribution from beginning to end.

Let us show you something beautiful today.