This 30 second packaging design and branding case study shows what Jam&Co did to refresh the Bill’s Bread branding and packaging design. As a result, in just 2 weeks after launching the “New Bill’s Design”, unit sales jumped by 25% without spending a cent on marketing.

After 10 years of marginal sales growth, Bill’s specialty producer of Certified organic, ethically nutritious bread asked Jam&Co to re-invigorate their brand and packaging design in order to grow sales and get cut thru on the super-market shelf.  The goal of the initiative was unlock the potential with in the brand ensuring the new brand and packaging design reflected the current artisan bread trend. Every touch-point needed to be refreshed to maximise the visual appeal of the high quality breads on shelf. Within only 2 weeks the unit sales of Bill’s bread had jumped by 25% in Coles and after 5 weeks had grown over 41%. Unit sales still continue to grow with product often selling out in both Coles and WoolWorths.

The video below showcases a 30 second case study demonstrating how Jam&Co updated and refreshed the branding and packaging design onto bread bags and other Bill’s Bread marketing collateral.