THE AVERAGE ATTENTION SPAN USED TO BE 20 MINUTES…
Today the average attention span is less than 10 seconds…
…10 seconds… That’s the same as a goldfish!
So, how are you going to engage someone using packaging design in only 10 seconds? (Oops there goes my 10 seconds:))
4 STEP; 10 SECOND CUSTOMER ENGAGEMENT STRATEGY.
Begin by identifying what your brand is about.
Make it clear and simple.
Stick to what’s true about your brand. You never want to be a “me too” – Explore what is compelling about your brand. Consumers today are smart and sophisticated and can smell BS from miles away. Your brand needs to stand for something. your packaging needs to reflect what you stand for. It needs to be authentic and honest. Does your packaging design shout out by being bold, green, honest, loving and clear.
Make your brand relevant by engaging your audience with those things that matter most to them.
10 SECONDS IS AN ETERNITY…SO, ISN’T IT TIME YOUR AUDIENCE SPENT MORE TIME ON YOU?