April 26, 2017

Science Behind Packaging [Infographic]

There’s a science behind packaging which this [Infographic] will demonstrate

Packaging is a huge part of any product. Packaging ultimately serves two main jobs – it’s first job is to effectively market the product being sold and it’s second is to efficiently contain the product inside. The first impression of any product on a consumer is the packaging, they’re likely to base their expectation of the product on the appearance of the packaging, so getting it right is a must!

Science behind packaging

The first impression of any product on a consumer is the packaging, they’re likely to base their expectation of the product on the appearance of the packaging, so getting it right is a must! The creators of this Info-Graphic state that they’d love to be able to say that consumer’s make their purchases based on the quality of a product, but we’d be lying, packaging design is seen to play a huge role in their decision. So Direct Packaging Solutions in the UK created The Science Behind Superb Packaging” infographic to show you just how influential your packaging can be! We thank them for their contribution to our blog this week.

Packaging design is seen to play a huge role in the consumers decision making process. The Science Behind Superb Packaging” infographic will show you just how influential your packaging can be!

This infographic looks at the science behind packaging including :

  • What is Packaging Typically Made Of?
  • Why is Packaging Important?
  • The Need for Effective Packaging
  • Help from Neuro-design 
  • How Emotions Come Into Play
  • The ‘Touch’ Factor
  • Master Hacks of Effective Packaging
  • Packaging Innovations

 

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