Packaging Of The World showcases Kellogg’s Nutri-Grain ‘on the go’
Because of the world wide trend of ready to eat cereals (RTEC) losing relevance in the breakfast market due to the fast-changing consumer lifestyles, consumers are looking for convenient options they can eat on the go. These changing behaviours have led to the rise of the Portables or ‘on the go’ breakfast segment over the past several years.
Kellogg’s Nutri-Grain saw an opportunity to provide a unique product offering to consumers that really delivered on taste and a satisfying eating solution. You can view the JAM&CO packaging designs as presented by Packaging Of The World, HERE