“From Confusion to Clarity”

Mackies


Brand Strategy
Brand Rejuvenation
Packaging Design
Web Design


Mackies brand was confused and fragmented. Mackies had three divisions and no clear synergy or differentiation between them.

The company needed a tag line developed to explain the vision of the business both to the market and internally.


Reinvigorating the Mackies Brand

To reinvigorate the Mackies brand, Jam&Co conducted a strategic brand workshop to develop the new tag line to engage all stakeholders. On this specific project it was the consensus surrounding the tag line that informed the way forward Once agreed it was used in the development of the brand.

The new Mackies brand encapsulates all three of the divisions of the company – They are now segmented by colour coded divisions.

Strong graphics and colour define the divisions, this way customers who are currently only using one division can also understand there are other arms of the business allowing for greater cross selling opportunities.

Reinvigorating the Mackies Brand

To reinvigorate the Mackies brand, Jam&Co conducted a strategic brand workshop to develop the new tag line to engage all stakeholders. On this specific project it was the consensus surrounding the tag line that informed the way forward Once agreed it was used in the development of the brand.

The new Mackies brand encapsulates all three of the divisions of the company – They are now segmented by colour coded divisions.

Strong graphics and colour define the divisions, this way customers who are currently only using one division can also understand there are other arms of the business allowing for greater cross selling opportunities.