“Oooh! Sunday morning coffee feels so… “

The Lazy Dog Café


Brand Identity
Brand Strategy
Graphic Design
Corporate Collateral
Staff Uniforms


Jam&Co was asked to create a brand identity for The Lazy Dog Café, an exciting new destination café venture. Taking inspiration from interior design mood boards and the owner’s vision for the café, we developed a brand that captures the heart and soul.

We took inspiration from interior design mood-boards and the owner’s unique vision for the cafe, to create a brand that captures both the heart and the soul. There are many components to this beautiful brand, each working in unison across all internal and external touch-points of the business. The brand has been developed as a kit of parts and works beautifully across all touch points of the business.

The Result:
An approachable sophistication connecting honestly with the consumer on a lazy Sunday morning.