“To Be Seen As a Serious Player “

Insight 2 Market


Brand Strategy
Brand Rejuvenation
Packaging Design
Point of Sale


Insight2Market needed brand revitalisation to communicate effectively with their target audience, who employed their services for training, research and data analysis.

The owners key objective was for their brand to convey a strong image in order to be seen as a serious player within the Australasian market..

We developed a distinctive and unique identity for Insight2Market encompassing the development of a new brand essence, logo design and tagline.

The bold typography and rich red colour palette speaks of strength, while the dotted line and tagline “ignite your understanding” represent the forged connections.

This confident new look was supported by the development of a style guide and applied across a range of collateral material including stationary and business cards.

We developed a distinctive and unique identity for Insight2Market encompassing the development of a new brand essence, logo design and tagline.

The bold typography and rich red colour palette speaks of strength, while the dotted line and tagline “ignite your understanding” represent the forged connections.

This confident new look was supported by the development of a style guide and applied across a range of collateral material including stationary and business cards.