Only 23% of customers are still brand loyal-[Infographic]-Where has all the brand loyalty gone?
According to a B&T post on the 28th of August, only 23% of customers are loyal. The study by Rave Reviews (US study)and subsequent [Infographic]-Where has all the brand loyalty gone?, said brand loyalty is almost dead.
That said, the benefits of this [Infographic] point out that the lack of brand loyalty, levels the playing field for consumers. There are some brands we still remain loyal to, like the obvious ones , such as the Google’s, Amazon’s and Apple’s of this world. The [Infograhic] also points out that when it comes to brand loyalty, we’re most likely to be loyal to our mobile phone providers, clothing brands and particular health and beauty products.