Home improvement packaging design is different to FMCG [Infographic]

by | Sep 26, 2017 | Blog

Home improvement packaging design is very different to designing packaging for the FMCG marketplace. This Home improvement packaging design [Infographic] will highlight the key differences.

The purpose of this quick and easy reference [Infographic] is to simply and succinctly articulate the differences between designing packing for the hardware market place and the FMCG supermarket environment.

Here’s what you’ll discover in this [Infographic] “Home improvement packaging design”:

  • The size of the overall market
  • Aussies on renovation
  • Differences between designing between FMCG and hardware
  • The consumer decision making process when choosing supermarket products versus home improvement products
  • How to express features & benefits on packs
  • The language to be used when describing features and benefits on packs
  • How to design for mandatories on packs
  • The shelf environment in the home improvement market versus the FMCG supermarket environment
  • Designing packaging for your target market
  • The impact of Augmented reality (AR) in the two different markets – which will have greater impact?

CLICK HERE to view or download a PDF of the Home improvement packaging design [Infographic].