Hiring a Package Design Agency vs Freelance Packaging Designer?

Hiring a Package Design Agency vs Freelance Packaging Designer?

When is it preferable to hire a packaging design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you’ve most likely given this topic quite...
10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...