One of the most costly mistakes a Brand Manager can make

One of the most costly mistakes a Brand Manager can make

There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful.  For your product pack/sales presentation to be successful, it must...
3 questions every package design must answer to make the sale

3 questions every package design must answer to make the sale

There are 3 questions every package design must answer to make the sale. Regardless of how stunning gorgeous and new your product pack is… or on what platform it’s sold on, regardless of what the product is, or how your price-point compares with your competition… your...
What will influence consumers choices in 2018

What will influence consumers choices in 2018

So, what will influence consumers choices in 2018? Consumers want to be grabbed and affected emotionally more than ever before. They don’t just want to buy, they want to experience! This article focuses on the 3 WOWs that will impact and influence consumer...
10 minute quiz telling you how much your packaging design will cost

10 minute quiz telling you how much your packaging design will cost

Because there is such a huge variation in packaging design costs, complete this free and quick 10 minute quiz with 20 critical questions you need to answer that will help you to decode and determine how much to invest in your packaging design. NO email details...