by Jam&Co | Apr 20, 2018 | Creating powerful and effective Corporate Design Communications, Strategically thinking through the design process
Creating packaging to move customers enough to buy your product means you have to put packaging first. COGS under pressure – Packaging Design just an afterthought Constant Procurement pressure on COGS(Cost Of Goods Sold) reduction means that your number one...
by Jam&Co | Mar 20, 2018 | Branding with impact, Creating Emotional Connection, Creating powerful and effective Corporate Design Communications, Hardware packaging design, Strategically thinking through the design process
When is it preferable to hire a packaging design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you’ve most likely given this topic quite...
by Jam&Co | Mar 10, 2018 | Branding with impact, Creating Emotional Connection, Hardware packaging design, Strategically thinking through the design process
There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...
by Jam&Co | Mar 1, 2018 | Creating powerful and effective Corporate Design Communications, Strategically thinking through the design process
A big question for many brand marketers both with big and small budgets is: Are the cheap design alternative platforms worthwhile when it comes to design? We here at Jam&Co are just as interested in market sentiment as are the marketers we work with. Well here...
by Jam&Co | Mar 1, 2018 | Branding with impact, Creating Emotional Connection, Hardware packaging design, Strategically thinking through the design process
At what point does paying too little for your packaging design cost you money? Can you pay too little for your packaging design? Brand managers and marketers are frequently caught between opposing imperatives: deliver increasing returns on shelf while simultaneously...
by Jam&Co | Feb 7, 2018 | Branding with impact, Creating Emotional Connection, Creating powerful and effective Corporate Design Communications, Strategically thinking through the design process
There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful. For your product pack/sales presentation to be successful, it must...
