by Jam&Co | Aug 17, 2018 | Strategically thinking through the design process
When created and implemented effectively, a Strategic Brand Evolution can’t fail. Why? Because a well put together Evolutionary Strategic Brand Plan is based on natural law. American political theorist and philosopher, Russell Kirk said, “Natural law is an...
by Jam&Co | Aug 13, 2018 | Branding with impact, Strategically thinking through the design process
There is a key ingredient driving branding and packaging sales most marketers dont know about. As humans, we naturally want to listen in on ‘insider information. Well this blog post will discuss a key ingredient that drives branding and packaging sales....
by Jam&Co | Aug 9, 2018 | Branding with impact, Strategically thinking through the design process
Whilst there are many reasons you shouldn’t waste your money on cheap packaging design, here are our top 10 reasons(in no particular order of importance) OF COURSE…When you are investing in your brand and packaging design, you want to keep as much of your...
by Jam&Co | Aug 1, 2018 | Branding with impact, Strategically thinking through the design process
As a brand marketer how does one tackle the highly complex and competing interests of private label and copy cat branding and packaging? Attack of the private label and copy cat branding clones So how do Aldi and the other major super market chains get away with...
by Jam&Co | Jul 25, 2018 | Branding with impact, Strategically thinking through the design process
There’s a single and most important reason for a brand/packaging redesign. The reason is because as a BrandMarketer you have PLANNED for it to happen! You are not simply reacting to market forces. Rather you are adhering to an already predetermined evolutionary...
by Jam&Co | Jul 9, 2018 | Strategically thinking through the design process
There are 4 common REACTIVE pressures causing Brand marketers to update packaging: When your current pack hasn’t been touched in years Your Major competitor has recently updated their packs Major retailer pressure to update Cut packaging costs Packaging -The...
