Which of the 3 brains of the consumer do packaging designers appeal to most?

by Jam&Co | Nov 12, 2018 | Branding with impact, Strategically thinking through the design process

Which of the 3 brains do we as consumers mainly use to buy with? Which of the 3 brains of the consumer do packaging designers appeal to most and more importantly how do we do it? It’s been said, and well documented that emotions are also the main reason...

Using Analogs and Antilogs to determine the viability of your brand or packaging design

by Jam&Co | Nov 1, 2018 | Branding with impact, Strategically thinking through the design process

How can Brand marketers use Analogs and Antilogs to determine the viability of their brands or packaging designs? Getting to plan B Authors of “Getting to Plan B – Breaking Through to a Better Business Model“, Randy Komisar and John Mullins, (...

The importance of colour psychology for branding [INFOGRAPHIC]

by Jam&Co | Oct 17, 2018 | Infographics telling the story visually, Strategically thinking through the design process

Colour psychology for branding has always been important. As brand marketers and branding agencies we are forever trying to come up with new and refreshing ways of getting our brand message across. One of the key tools we have at our disposal is colour.  Is colour...

What’s the deal with Millennials?

by Jam&Co | Oct 16, 2018 | Strategically thinking through the design process

Okay…So what’s the deal with Millennials? Millennials seem to feature in nearly every article or conversation we have these days, and for good reason. Boston consulting group reported that millennials wield about $1.3 trillion in annual buying power in the...

When branding strategies and corporate culture collide

by Jam&Co | Oct 11, 2018 | Branding with impact, Strategically thinking through the design process

The mighty collision of brand strategies and corporate culture has led to the relative downfall of many giant names in the corporate world. How does this happen and why? According to Hal King, in the collision of these two forces, the culture always comes out...

Would Tropicana’s 2009 redesign “failure” still be seen as a failure in todays market ?

by Jam&Co | Oct 4, 2018 | Strategically thinking through the design process

The poster child for packaging and branding redesign, failure is Tropicana. In 2009 Tropicana’s redesign failure has provided brand managers with their most powerful weapon “case study” to use against other brand stakeholders pushing for greater or a...