Will Google’s new Lens tool affect how packaging is designed?

by Jam&Co | Feb 1, 2019 | Branding with impact, Strategically thinking through the design process

Ever since Google rolled out the Lens visual search feature to the Google app for iOS in December last year(2018), the question for both packaging designers and Brand marketers alike is how will Google’s new Lens tool affect how packaging is designed?What...

Packaging and graphic design trends 2019

by Jam&Co | Jan 23, 2019 | Strategically thinking through the design process

In November last year Jam published our annual on “What graphic and packaging design trends should you be looking out for in 2019?” I recently came across a great blog post by Jacob Cass(the founder of JUST Creative – which has an interesting graphic...

What a little girl dancing to an old church choir can teach us about packaging design[VIDEO]

by Jam&Co | Dec 21, 2018 | Creating powerful and effective Corporate Design Communications, Strategically thinking through the design process

You know that old saying a picture is worth a thousand words? Well…how about a video? Last month we wrote about how great packaging designers create packs that snag attention at the shelf. Watch this really cute video showing a little girl dancing to an old...

Which of the 3 brains of the consumer do packaging designers appeal to most?

by Jam&Co | Nov 12, 2018 | Branding with impact, Strategically thinking through the design process

Which of the 3 brains do we as consumers mainly use to buy with? Which of the 3 brains of the consumer do packaging designers appeal to most and more importantly how do we do it? It’s been said, and well documented that emotions are also the main reason...

Using Analogs and Antilogs to determine the viability of your brand or packaging design

by Jam&Co | Nov 1, 2018 | Branding with impact, Strategically thinking through the design process

How can Brand marketers use Analogs and Antilogs to determine the viability of their brands or packaging designs? Getting to plan B Authors of “Getting to Plan B – Breaking Through to a Better Business Model”, Randy Komisar and John Mullins, (...

The importance of colour psychology for branding [INFOGRAPHIC]

by Jam&Co | Oct 17, 2018 | Infographics telling the story visually, Strategically thinking through the design process

Colour psychology for branding has always been important. As brand marketers and branding agencies we are forever trying to come up with new and refreshing ways of getting our brand message across. One of the key tools we have at our disposal is colour.  Is colour...