10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...
One of the most costly mistakes a Brand Manager can make

One of the most costly mistakes a Brand Manager can make

There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful.  For your product pack/sales presentation to be successful, it must...
3 questions every package design must answer to make the sale

3 questions every package design must answer to make the sale

There are 3 questions every package design must answer to make the sale. Regardless of how stunning gorgeous and new your product pack is… or on what platform it’s sold on, regardless of what the product is, or how your price-point compares with your competition… your...