Hiring a Package Design Agency vs Freelance Packaging Designer?

Hiring a Package Design Agency vs Freelance Packaging Designer?

When is it preferable to hire a packaging design company vs a freelance packaging designer? Well, if you have a physical product that sells in-store at a supermarket, in your own shop, or from your e-commerce store, then you’ve most likely given this topic quite...
10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

10 Surprising Ways Brand Marketers Underestimate All it Takes to Attract Consumers at the Shelf

There are at least 10 ways Brand Managers underestimate all it takes to attract consumers. Over the last 20 years of developing packaging designs and brands that sell on-shelf and online, it has taught us that there are at least 10 ways Brand Managers underestimate...
One of the most costly mistakes a Brand Manager can make

One of the most costly mistakes a Brand Manager can make

There is a simple and profound marketing tool that most Brand Managers overlook. If a Brand Manager misses this fault in their packaging design or branding, the costs can be expensive and stressful.  For your product pack/sales presentation to be successful, it must...
What will influence consumers choices in 2018

What will influence consumers choices in 2018

So, what will influence consumers choices in 2018? Consumers want to be grabbed and affected emotionally more than ever before. They don’t just want to buy, they want to experience! This article focuses on the 3 WOWs that will impact and influence consumer...